One company aims to shift views on the devices from being a sign of aging to “something that’s hip and cool,” as Congress considers a bill that would urge the FDA to allow hearing aids to be sold in drug stores.
NPR: Is it time for hearing aids to be sold over the counter?
Four out of five older Americans with hearing loss just ignore it, in part because a hearing aid is an unwelcome sign of aging. But what if hearing aids looked like stylish fashion accessories and could be bought at your local pharmacy like reading glasses? That’s the vision of Kristen “KR” Liu, who’s the director of accessibility and advocacy for Doppler Labs, a company marketing one of these devices. She thinks a hearing aid could be “something that’s hip and cool and people have multiple pairs and it’s fashionable.” (Neighmond and Greenhalgh, 4/24)