Right combination of technology activates patients
A core goal of any healthcare practitioner is to encourage patients to either begin, continue, or cease an action or series of actions. How do you communicate with patients in order to compel them to a specific, pre-determined action? Following are common desired patient actions that can be achieved using the right engagement and activation strategies.
Get patients to see you
Carve out an efficient and consumer-friendly way to keep your patients on top of their wellness and treatment goals via automated reminders for upcoming services, like immunizations and screenings, and scheduling appointments and follow ups.
There are several ways to realize success in this area, but the two most important include:
- Ensure that inbound calls from your patients are routed quickly, efficiently, and in a way that intelligently collects data that fosters a holistic view of each patient; and
- Establish the preferred mode of communication for each patient—be it voice, text, web portal, or some other medium
Patient preferences for communication channel and frequency can get pretty granular. For example, you may have a single patient who prefers bills to come through e-mail; appointment reminders to come via text; and consults be streamed over video. Establishing and updating these preferences, as well as their consent, are key to any ongoing engagement strategies.