Redefining the Vision of Better Patient Care: Greenway Health
In my previous interviews with Robin Hackney, Chief Marketing Officer, and Tina Graham, Senior Vice President, Revenue Services, Scott Fannin, Vice President of Product Management and Rob Newman, Vice President of Interoperability Services, we learned about Greenway Health's (HIMSS'16 booth #4043) recent re-branding campaign and its first new mission pillar: serve.
Some of the topics she discussed include:
- Greenway Health's maturation as a company;
- the evolution of population health in healthcare and Greenway's plans to lead the field;
- the spread of consumer health information and telehealth;
- the effects of patient generational differences within healthcare decision making; and
- the goal of Greenway Health to create a unified patient experience.
(Editor’s note: To hear audio excerpts of this interview, click on the media player buttons that run throughout this article.)