Greenway Health: Becoming a key guide toward the future of healthcare
It goes without saying that the past several years in healthcare have been, to put it mildly, chaotic. Emerging technologies, new government regulations and rising patient expectations are just the most obvious culprits of the chaos and the uncertainty that have gripped our industry. While some may say we have experienced a convergence of issues beyond our control – we see this as a reactive mindset – it could be argued that the chief reason behind our seemingly constant struggles is due to a lack of leadership.
Rather than being proactive during this time of uncertainty, many politicians, administrators, executives and clinicians have been using every ounce of their energies reacting to events that they claim could not be predicted or dealt with in a deliberate fashion ahead of time. Thankfully, a handful of organizations within our community are now taking their rightful places in our industry as learned guides who read events, connect stakeholders and share information so that proactive decision making, not reactionary reflexes, has the opportunity to impact our shared journey into the unknown future.
One example of such a forward-thinking company is Greenway Health, an organization with a rich past and an expansive vision of its future. To more thoroughly explore this dynamic company, we will create a series of special features that, upon conclusion, will serve as a portfolio of perspectives comprising "Voices of Greenway Health." Our aim with this series is not only to describe the philosophy and goals of Greenway Health in vivid detail. We also hope to encourage other members of our industry to follow their example by actively embracing the opportunity to lead the changes in healthcare instead of remaining passive and reacting to the changes in healthcare.
(Editor's note: To hear audio excerpts of this interview, click on the media player buttons that run throughout this article. Part two of this four-part series will be published in January.)
Like most companies within our industry today, the history of Greenway Health is not a straight-line story.
Greenway Medical Technologies started as a spinoff from a financially oriented company, and it began with the purpose of improving health and increasing efficiencies in healthcare. Even back then, Tee Green, Greenway Health's Chief Executive Officer, saw the forces impacting healthcare and he talked about three key drivers in the market that formed the company: electronification, consumerization and improving health.
Greenway Medical Technologies worked along that path until two years ago when it merged with Vitera Healthcare and SuccessEHS to become Greenway Health. When all three companies came together, the executive leadership saw incredible synergies between their combined customer bases, technologies and, most importantly, their vision of leading healthcare into the future. Since then, the company has been pulling together the experiences and insights of their three pasts into a single mission for their new, shared future.