Get a return on your practice marketing investment
Every practice, no matter what specialty or size, has one thing in common—they need to find and keep patients. However, the keys to succeeding at this have changed vastly over the last decade.
Patients have increased expectations of their healthcare providers and are choosing physicians in new ways. While patients may still get referrals from friends and family, that isn’t the only decision-making factor. Most will now also do online searches, look at social media, and read online reviews. In a recent survey, 47 percent of patients said a physician’s online reputation matters when choosing a new provider. In addition, many are looking for providers who offer online scheduling and billpay, text communications, and electronic communication with their doctor.
Healthcare providers worry that patient engagement and digital marketing are loss leaders. According to a 2015 HIMSS study, physicians stated lack of reimbursement and time constraints as the primary barriers to increasing patient engagement. But this can be an unfounded fear. There are ways to ensure a positive financial return for practice marketing and patient engagement investments.