Emdeon to rebrand as Change Healthcare
Emdeon, one of the largest, independent healthcare technology companies providing software and analytics, connectivity, communications, payments, consumer engagement and workflow optimization solutions, today announced that the company will rebrand as "Change Healthcare" to better reflect its diverse capabilities and solutions. The rebranding will begin in the fourth quarter of this year.
"The decision to evolve our brand reflects our significant and exciting business transformation over the past three years," said Neil de Crescenzo, Chief Executive Officer and President of Emdeon. "Today we serve virtually all constituencies in the healthcare system. It is critical that our brand reflects the full breadth and depth of our innovation and capabilities."