Community hospital hones its competitive edge: Providing physicians an effective, easy to use EMR
Community hospitals in competitive markets face a multitude of business challenges, not the least of which is how to increase patient referrals from local physicians. Therefore hospital administrators seek to make their facility the most physician-friendly of all the local options. Information technology is an increasingly important element in the mix of factors that can influence the “physician appeal” of any given hospital.
Community Memorial Health System (CMHS) in Southern California has turned its physician-facing information technology into an asset for physician recruitment and retention. CMHS is a community-owned, not-for-profit organization established in 2005, when Community Memorial Hospital in Ventura, California, merged with Ojai Valley Community Hospital. CMHS is comprised of these two hospitals with a combined total of 350 beds, along with 13 multispecialty family-practice health centers that are staffed by 90 physicians. The hospitals are served by 175 contracted and affiliated physicians, and a total clinical staff of 500. CMHS serves communities within Ventura County, California, which has a population of more than 800,000 people.